Wednesday, June 7 8:00 am – 10:00 am
Location: Gensler
1700 Broadway
New York, NY 10019
DISRUPTERS: Real Estate for a New Generation
Today’s buildings are being transformed and revitalized in radical ways to reach a new generation of workers who are disrupting the business-as-usual model. Join this dynamic panel to understand forces driving the shift, how the market has responded and what the future holds.
The drivers behind a positioning strategy for any asset in today’s market are complex — and quite different from even five years ago. The original drivers for aging buildings were more simplistic such as a remodeled lobby or upgraded infrastructure. Today, buildings are being DISRUPTED, not merely being cosmetically upgraded. Our panelists will address WHY landlords transform their properties – tenant demands, changing workplace fundamentals, tenant densification, market pressures, real estate cycling, resale value, cultural context, and HOW architects provide solutions at the nexus of vision and practicality.